Ask anyone, and you will get the same answer: content marketing works. In fact, we can call it the king of any marketing strategy since everything that counts in this area can be reduced to the content itself. Moreover, we all do it at some level, even when we are not involved in marketing per se. We do it when we introduce ourselves during a job interview when we try to look good on a first date and the list can continue forever.
However, this is not the theme for today, at least not entirely. I could go on and on about content marketing and its benefits but this time I have something else in mind. Instead of talking numbers and strategies, I put together a set of 10 simple tips for content marketers, 10 simple pieces of advice we, in this industry, can all relate to. They are all based on my own experience and therefore, on some level, they may appear rather subjective to some of you. However, this should not be an issue since all such pieces of advice are usually like this. Here’s my list: