Many marketers would have faced this problem. They had spent a lot of hours identifying targeted keywords and writing an effective blog post about it. They have generated appropriate backlinks. But the result hasn’t been anywhere up to the mark.
What do you think went wrong?
Well, out of a host of factors that may have impacted your backlinks, we explore the two ‘easy to fix’ yet highly ignored SEO factors
1 – Hyperlink relation property
The <link rel=””> tag is used to create a relationship between your HTML page and an external resource / source. An example is this
<link rel="stylesheet" type="text/css" href="http://abc.com/styles.css">
This denotes that the external resource linked with the href link is a stylesheet. This indicates the browser to fetch this file to render this webpage. The favicon
<link rel="icon" type="image/png" href="http://xyz.com/img.png">
Now think about how it impacts the SEO probability of a page. Let’s explore the answer.
By default, all links are dofollow type links. Their rel= property is empty. The search crawler will get to know that this is a worthy link and can be counted on when indexing and a link points. To check this out let’s check the two different relation types
a. Follow links
They have an empty rel= property. While initially google determined the ranking based on the number of links, this was subject to abuse. With spammy links, dead pages, and unhelpful information to readers, this trait was exploited by black hat SEO people.
Now, only dofollow links are factored in for measuring how much the page rank the page had.
b. Nofollow links
This is a traditional way to convey to crawlers that the link and its content needs to be ignored when determining page rank. This helps to prevent spammers from linking your content to totally unrelated sites. In fact, such acts can now hurt your SEO score. Hence, you need to be smart about using the nofollow link
Here are some places where you can use nofollow links
- Paid ad content or promotion links
- Limit the impact of spammy sources
- Links from comment forums
2 – Appropriate ratio for follow vs nofollow links
It is important to have a sensible ratio between the nofollow and dofollow links. While many marketers maintain a 5:7 ratio, this might not be universally applicable. Here are three key factors that determine the ratio you need to apply
a. The rate at which the links were earned by your site
b. The type of link from the source site and the quality of source site content
c. The distribution of words in the anchor text
There is a reason why there needs to be a ratio between these two types of links. Imagine if your site had 350 links and all of them were set to nofollow (or even dofollow for that matter) it just wouldn’t seem right. A balanced approach will ensure better SEO link-building success
To sign off
The next time, you are looking at ways to get more SEO juice for your blogs and pages, make sure to implement these two enablers, and get amazing SEO traction for your business.
About the author: Jamie Barton is the author of this article. To know more information about SEO backlinks please visit our website https://seoresellerscanada.ca/link-building/