This is a topic I like to write about: content marketing. It’s a topic I am involved with every day, 24/7, for most than a decade. This fact only doesn’t make me an expert in the field by it gives me a perspective based on my personal experience and the issues i have to deal with on a constant basis.
Content marketing is effective. It’s not only my opinion, it’s a fact. Most of the content marketers have real faith in it.
If done correctly, it can produce great results and convert audience into customers quite effectively.
We see that 42% of the marketers are confident that content marketing can help their strategies.
While some of you might argue that this is a small number, it really isn’t.
Consider the fact the Facebook is the most popular social media platform and at the same time, the most popular content distribution channel for marketers. And still, only 37% of them think that Facebook marketing is effective.
Therefore, 42% is not a small number at all.