Tag: problogging

…as previously shared on Instagram and Twitter by the author.

This is a topic I like to write about: content marketing. It’s a topic I am involved with every day, 24/7, for most than a decade. This fact only doesn’t make me an expert in the field by it gives me a perspective based on my personal experience and the issues i have to deal with on a constant basis.

Content marketing is effective. It’s not only my opinion, it’s a fact. Most of the content marketers have real faith in it.

Why?

If done correctly, it can produce great results and convert audience into customers quite effectively.

We see that 42% of the marketers are confident that content marketing can help their strategies.

While some of you might argue that this is a small number, it really isn’t.

Consider the fact the Facebook is the most popular social media platform and at the same time, the most popular content distribution channel for marketers. And still, only 37% of them think that Facebook marketing is effective.

Therefore, 42% is not a small number at all.

Content Marketing

We all know how important content is for a marketing campaign. At the same time, we all know that everything we do is related to marketing.

We are marketers when we create our resum├ęs for a new job. We are marketers when we go to the interview. We are marketers when we go on dates, when we socialize with other people, when we talk with the person behind the counter that serves us our morning coffee. The content represents what we talk, the gestures we make, our posture, the way we dress.

When it comes to online digital marketing, things are not that different. Instead of verbal, content is written and visual appearance is replaced by images, graphs and typographies. However, having to deal with marketing related stuff all day long does not make us all experts.

Everybody makes mistakes. Fortunately, in most of the cases they can be repaired and if not, we can learn not to repeat them the second time. Today, I am going to sum up some of the most common mistakes related to content marketing. I hope that together, we will learn to avoid them in the future and get the most out of our marketing campaigns.

Time is money, spend it wisely. Avoidable mistakes can cost you a lot of time.

Content Marketing

Do you ever wonder about how to write the perfect post? Do you ever wonder about how some of the greatest marketing and content writing professionals manage to always write great content for their audience?

I’ve been working for more than a decade writing and rewriting posts for different individuals and companies. You can say that I have some experience in this industry. Or, that I am already a well trained professional as a content writer.

Forget it.

How other view and value your work depends not only on your personal style of writing but also on how they relate to it. It depends on their emotional response to a specific text. It depends also on how you manage to establish an effective line of communication with your employer and as a consequence, adapt to their needs, their guidelines and at some point, their values. Nevertheless, there are a few things that may ensure you that what you have written, even if it’s not considered to be a work of art, may still be published and get high regards.

Content Marketing